Simple Flair is pleased to announce the opening of the Simple Flair Apartment in New York in May 2025, expanding its innovative format originally launched in Milan in 2017.
Located on the 68th floor of The Greenwich by Rafael Viñoly, a new condominium building in the heart of Manhattan, the Simple Flair Apartment NYC serves as a new asset for the New York design community.

A Successful Format Connecting Milan and New York
The Simple Flair Apartment was born from the desire to create a physical space for contemporary connection and communication for design brands, targeting a specific audience and network. After the great success of its first two locations in Milan, the decision to open in New York marks an important step in Simple Flair’s international expansion strategy.

A New Vision of Design in Manhattan
Active for one year, the apartment will serve as a hub for events, meetings, and activities, bringing together partners, friends, designers, and industry personalities. With a breathtaking view over the city, the Simple Flair Apartment NYC will be a place where the vision of Simona Flacco and Riccardo Crenna, co-founders of Simple Flair, comes to life—an international, intentional, and dynamic environment, full of inspiration and innovation.

A Bridge Between Italy and the United States
This project highlights the strong connection between Milan and New York, Italy and the United States, which lies at the core of Simple Flair’s strategic vision as an international consulting firm in the creative and brand strategy sectors.
The Simple Flair Apartment NYC will serve as both a new base and a symbol of this bridge, offering a space where Italian craftsmanship meets the dynamism of the U.S. market.